Sew Golden Campaign
BabyLegs LLC, is embarking on an international marketing campaign focused on product education and brand awareness.  “Sew Golden” will launch on June 1, 2008 and is a terrific promotional opportunity for both BabyLegs and our partners. 

What is the Sew Golden campaign all about?  Each pair of BabyLegs features a golden over-lock stitch that prevents unraveling.  This golden stitch is unmistakable and represents the quality, integrity and thoughtful design put into each pair of BabyLegs.  It’s a colorful distinction that authenticates a true pair of BabyLegs.   

From June 1st through July 15th all BabyLegs will be struck by gold, BabyLegs will be placing winning tickets in random pairs of BabyLegs to be distributed nationwide. Customers will have the chance to win a multitude of prizes, including bibs, blankets, children’s clothes, diaper bags, a year’s supply of BabyLegs and the grand prize, a trip to Seattle.

In the upcoming months, BabyLegs will be focusing on an aggressive push behind the Sew Golden Campaign. We will be reaching out to all media outlets via our PR agency, promoting Sew Golden through various marketing events, advertising, marketing materials and tradeshows.

Sew Golden is open to participating brick & mortar retailers and e-retailers. We are looking for retailers that would be excited to promote this campaign, and value this opportunity. In order to become a participating retailer in this campaign a retailer must agree to purchase one order during the promotion, place the provided promotional materials in their store and/or on their webpage and pay the participating fee of $20. This fee is to cover the cost of marketing materials that will be provided to stores, and production costs. Participating retailers will receive a BabyLegs gift free of charge, which will cover the retailers cost of participating. Participating retailers will also receive more direct benefits for participating in this promotion.

>>For more information or to participate please contact your Local Rep or Joanne & Company.